There are two rules for content marketers. This article is all about the second rule, however before we dive into that let’s quickly touch on rule number 1.
Rule number 1 for content marketers is to create useful content.
But how do you know if your content is useful?
It’s simple.
Ask yourself this question: When my intended audience reads my content, does my content solve their problem or help them accomplish a task?
If the answer is yes, your content is useful, and you nailed rule number 1.
According to Moz, this is called searcher task accomplishment (STA), and it’s essentially what Google is optimizing for with their ranking signals.
Therefore, STA is what content marketers, like you and me, should be optimizing for with our content.
The key is to understand your visitors, users, and customers so you can provide them with the content they’re looking for and keep them from bouncing off your site. It’s a good idea to analyze your website from A-Z and make sure you’re using this user-driven approach.
Now that we have that cleared up, let’s discuss the second most important rule of content marketing.
Rule number 2 is to promote your content.
Hate to say it, but if you build it, they will not come. You have to build it and then promote it.
How? You need a plan. And this article can help you accomplish that task (hello, STA!).
Below are more than 12 resources you can use to put together a simple content promotion plan, including the promotional strategies you should use, and the best places to promote your blog content.
So, let’s get started.
Here are a dozen promotional strategies you should use to promote your blog content:
1. Quuu Promote
What is it?
Quuu Promote is a content promotion tool where you can submit your blog content to be shared by a community of over 40,000 micro-influencers.
No bots. Just real people and businesses who are willing to share your content with their followers on Facebook, Twitter, and LinkedIn.
You just submit your content and Quuu’s community provides you with clicks and shares across social media.
What’s the strategy?
You can use Quuu to get your content hundreds of social mentions from influencers and drive relevant traffic to your blog.
So, what’s the catch? Rule number 1, of course.
The content you share must be useful. The Quuu team manually reviews your content before you share it. If it doesn’t meet their quality standards then it’s rejected (as it should be).
How much does it cost?
Pricing starts from just $40/month per promotion. Each promotion runs for 30 days and you can continually promote your evergreen content again and again for free with unlimited re-promotions.